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Whip'd is a fictional online milkshake subscription box, where customers get to build their very own over-the-top shakes in the comfort of their own homes. The personality of the brand is a bit whimsical, and doesn't take itself too seriously. Its main target audience is people in their mid to late twenties, and up. My four components of the brand are a website, social media posts, ice-cream pints, and a delivery box.